In 1992, Pitzel was working for Chicago-based ad agency Bayer Bess Vanderwarker and tasked with overseeing a spot for Jordan that they had already created. And they go, 'Well, I think you did it'." "Everybody knows I've been saying that for years. "My whole goal in advertising, I told my wife right when I got into it, was I just wanted to create a little sliver of pop culture somewhere along the line," said Bernie Pitzel, the advertising executive who created the song.
While it's showcased Jordan's dominance between baselines, it's also shed light on his worldwide marketing allure.Īlthough the Hall-of-Famer starred in many memorable commercials throughout the 1990s for major brands such McDonald's "Nothing But Net" spot and Nike's "Failure" ad, one of his most famous may be Gatorade's "Be Like Mike" commercial.īut if it weren't inadvertently for the Walt Disney corporation, the melodic jingle would've never been made. “It’s not a typical Dimitri Vegas & Like Mike song, but we always like to catch the people off guard,” he says. “We’re working on a couple of very, let’s say different types of songs that are really going to surprise people."The Last Dance," ESPN's docuseries detailing the 1998 and final season of the Chicago Bulls championship dynasty, has served as a reminder to basketball fans of the greatness of Michael Jordan on the court.
Vegas and Mike wrote the treatment together and got with directors Adil El Arbi and Bilall Fallah, with whom they recently made the movie Gangsta. Wiz Khalifa, Dimitri Vegas & Like Mike are all portrayed at different stages of their lives, from young boys to troublesome teenagers right up to the collaborative trios live performace at EDC Las Vegas. “When I Grow Up” premieres with a playful video. I mean, if you’re somebody an artist or a successful businessman, successful in any job or you’re happy in life, you can look back and say ‘I was a kid once with big dreams, and I followed my dreams, and that’s where I am today.'” “We (want to) speak to a whole new generation of kids, give them positive vibes and inspiration,” he says. “On the other hand, it also looks back. Steve Aoki, Dimitri Vegas & Like Mike Drop 'We Are Legend' Super Collab: Listen
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